Marketing Mangement - T.J Maxx's money saving aspect Case Study

Marketing Mangement - T.J Maxx's money saving aspect - Case Study Example The other main thing that T.J Maxx is highlighting in its advertisement to affect consumer perceptions is the claim that these products are branded and hence they are no quality issues with these products as they are endorsed by famous brands. This will make many consumers think that since these products are being supplied to T.J Maxx by some well-known brands, they can trust these products without fearing that they are of inferior quality. They will also think that maybe T.J Maxx is buying in large quantities from these brands and hence it is able to supply these products at a cheaper price than T.J Maxx's competitors. Hence, T.J Maxx's advertisements are hitting the two aspects of consumer's perceptions that product may be offered at lower prices but all the same that it is being endorsed by brands, so consumer can expect no quality issues with the products. Price: The price charged is lower than other competitive firm's and hence it may lead to negative perceptions.