Bonobo Chimpanzee - 1st Person Essay :: essays research papers

A Day in the Life of a Bonobo Chimp Before I show you the first page in my daily journal I must first give you some insight about my kind, the pygmy chimps, or bonobos, as I prefer to be called. I prefer to be called a bonobo rather than a pygmy chimp, because my kind are not chimpanzees, we are practically humans, 99.6% genetically the same to be exact. So please do not refer to me as a pygmy chimp. Were as far from chimps, as chimps are from gorillas. Here is the lowdown on my fellow bonobos and I. Males and females look just about the same, except for the obvious, which will be talked about much more later in my story. My kind has black hair covering their entire body, excluding face, hands, and feet. Children have a white spot on their tail stub, while elders’ hair gets gray with age (another one of those human characteristics). Though we do share the same long arm, short leg characteristic as our inferior relatives, the chimps, we have a more slender body structure than them. We are much smaller than regula r chimpanzees, where the ignorant name pygmy chimp comes from, about 2  ½ to 3 feet tall, but weigh between 65 and 90 pounds, males weighing more. In a daily meal depending on the season we eat everything from fresh fruit and honey to termites, worms, and even small reptiles and squirrels. When the season gets hot and dry we must eat the stems and roots of plants. From the humans I have talked to I have learned that my kind is endangered, or for all of the idiotic chimpanzees, there aren’t very many of us left. One woman has told me that we are endangered because of our high expectations of living standards. We wouldn’t think of living anywhere besides the secondary tropical lowland rainforests in Zaire. She told me another reason that my kind was endangered was because of something called, â€Å"poaching.† I had no clue what that meant, but after she explained it I was shocked to find that animals other than leopards hunted us. Finally before this female human left I asked her why she wasn’t afraid of me and my kind, and she told me that we seemed much more relaxed than any other animal she has ever seen. I though about this for only a second, and I knew why (told later in the story).

Precis: Graphic Design Theory “Design and Reflexivity”

Precis: Graphic Design Theory â€Å"Design and Reflexivity† by Jan van Toorn, 1994. Verbal and Visual Rhetoric, University of Baltimore Publication Design Master's Program, Spring, 2011 Dutch graphic designer Jan van Toorn is known for his radical ideas about what the function of design should be, and what qualities designers should possess and promote with their designs. Van Toorn’s distinctive style is messy, peculiar, and deeply interwoven with political and cultural messages, unapologetic with their intent to force critical thinking upon viewers.Van Toorn advocates design which encourages the viewer to reach their own conclusions, insisting that designers shouldn’t function as objective bystanders, but instead, designers have an important contribution to make. Design is a form of visual journalism and van Toorn urges designers to take responsibility for their role as â€Å"journalists. † Van Toorn begins his argument by stating that all professions con tain a certain level of schizophrenia––inescapable contradictions, including graphic design, which must balance the interest of the public with the interests of the client and the general expectations of the media profession.To survive, design must â€Å"strive to neutralize these inherent conflicts of interest by developing a mediating concept aimed at consensus [†¦. ] to accepting the world image of the established order as the context for its own action. † (Page 102, first paragraph) By reconciling the differences of various ideals and opinions, and establishing a cultural norm, design develops a â€Å"practical and conceptual coherence† in mass media, thereby legitimizing itself––legitimized â€Å"in the eyes of the social order, which, in turn is confirmed and legitimized by the contributions that design make to symbolic production. (Page 102, second paragraph) The cultural industry, comprised of corporations, the wealthy, the edu cated, and the powerful elite, dictate to the rest of society what is popular, distasteful, and overall socially acceptable, imprisoning design in a false sense of reality. Design becomes stagnant as it conforms to the ideals put forth by the ruling class. Van Toorn refers to this stagnation as â€Å"intellectual impotence† and designers tend to deal with it in two ways.Designers either resist the assimilation into popular culture by attempting to redefine or â€Å"renew the vocabulary† or they integrate smoothly into the â€Å"existing symbolic and social order. † (Page 103, first paragraph) The lines separating these two approaches have become blurred with the rise of post-modernism and proliferation of niche marketing, as competitors try to distinguish themselves. Van Toorn observes that â€Å"official design continues to be characterized by aesthetic compulsiveness and/or by a patriarchal fixation or reproductive ordering. (Page 103, second paragraph) Van T oorn then begins to examine what he refers to as â€Å"symbolic productions,† specifically ads, commercials, etc. , which misrepresent reality. These symbolic productions are ideological instruments, serving private interest in the guise of a universal one. (Page 103, last paragraph) The so-called â€Å"dominant culture† doesn’t serve to integrate different social classes; rather, it contributes to the facade of an integrated society, by forcing all other cultures to define themselves by an established set of rules, fostering a â€Å"communicative dependency. (Page 104, first paragraph) Van Toorn argues that everyday life is falsely represented and causes tension between ethics and symbolism. In order to make what van Toorn refers to as an â€Å"oppositional cultural production,† the designer must take care not to create a specific alternative to an established convention, but to simply present it in a creative and new way, while keeping the universally accepted concept intact.A designer’s opportunity to upset the status quote can only be sought when a political or ideological shift is underway, which results in â€Å"creating new public polarities,† usually targeting real social problems. (Page 104, last paragraph) Now the designer can encourage an oppositional stance, one that goes against the communicative order. The ultimate goal of this approach is to evoke questions and reflection among the public and encourage a more pragmatic view of reality, forcing them to identify their own needs and desires.Van Toorn cautions that despite the ever-changing nature of culture, design has to be â€Å"realistic in its social ambitions. † (Page 105, paragraph 3) The awareness of the unstable relationship between the symbolic and the real world requires a high level of discernment and critical thinking ability. Design must recognize â€Å"substance, program, and style as ideological constructions, as expressions of restr icted choices that only show a small sliver of reality in mediation. † (Bottom of page 105, to top of page 106)

Brita Marketing

Contents Introduction1 Background1 Situational Analysis1 P. E. S. T. L. E Analysis2 S. W. O. T Analysis3 Porter Five Forces Analysis3 STP Analysis4 Possible Options Available5 Do nothing5 Manage decline5 Develop and implement a marketing strategy for growth5 Short term – Expand existing market5 Long term – Increase Market Share6 Conclusion6 Introduction This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered.The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales. The report is broadly comprised of three main sections: 1. Background 2. Situational Analysis 3. Options open to Brita 4. Recommended Strategy Background Brita, after an extended period of success and dominance in the filtered water market is facing increasing competition, new market entrants and falling sales. After various failed initiatives to reverse the resultant decline, the company is seeking a new strategy that will restore double-digit growth.History In terms of product history, Brita has been very successful with 2 key water filtration products, Pitchers and Faucet Mounted filters. On launching the filtration pitchers, initial efforts to build awareness and create a market were successful, teaching consumers the benefits of filtered water and creating awareness. Subsequent efforts to develop and broaden the market based on taste were also successful (Tap water Transformed campaign). Brita was the market leader for many years and defended that market share successfully for some time.However, the market is now made up of more than 70 competitors and more recent strategies are failing to deliver growth and profits and Brita sales are now actually falling. Situational Analysis The documentation provided can assist in identifying various problems. The key business issu es identified by i-Fusions are: * Brita failed to recognise and correctly identify the competitive market they are in * Brita were too slow to innovate and more agile competitors have entered the market and taken share * The company reaction has been overly product-focused Brita has considered and/or launched various reactive advertising campaigns based on competitor action, rather than considering a holistic marketing strategy built on market analysis. * Brita’s organisational structure is top-heavy with multiple reporting lines and no clear chain of responsibility. The result is a lack of clarity as everyone is responsible yet nobody is responsible. * The net result of all of the above is that Brita sales are falling. P. E. S. T. L. E Analysis Political: There are no significant external political issues affecting Brita’s business.Economical: The Economy during 1980s & 1990s showed no indications of recession and the emergence of the Internet and the evolution of the global economy generated unprecedented economic prosperity in the United States that lifted consumer purchasing power to better standards. The mid-2000’s marked the end of this boom cycle and the economy is starting to contract. Social: The primary social trends in the late 1980s and 1990s, as faced by Brita were: * People shifting towards a more healthy lifestyle * Workers working longer hours to gain more salary Shift of workforce from Agriculture to Industry & IT Sectors Technology: The beginning of the 1990’s marked the beginning of the Internet revolution and this has affected people’s lives and lifestyles significantly. The impact on business is that communications are faster and customer expectations are for a more personalised approach (e,g, Emails, Mobile Phones etc). Legal: During 1980s & 1990s, Public Water Hygiene laws & regulations were not enforced effectively to prevent water-borne diseases outbreaks that occurred during that period of time.Durin g the 12 year period (1991 – 2002), Public Water contamination outbreaks came from community & non-community water supply (78%) compared to 22% from private/individual water supply systems as report by the â€Å"Journal of Water and Health† published in 2006 Environmental: During the late 1980s and 1990’s, Environment Friendly organisations & NGOs (such as Greenpeace) were not creating an influential awareness of drinking water health issues. As a result, people were not possessing self-awareness of dangers contributing to drinking impure & contaminated water. Porter Five Forces AnalysisRivalry: The market is very competitive and the threat of competition is high. Many companies are present and they are more successful than Brita. It seems to appear a rivalry both in terms of product and location Barriers to Entry: The entry barriers in the market are relatively low, making it easy to access. However, as the market is saturated it could be unlikely for new compa nies to decide to start new enterprises in this field. Threat of substitutes: This represents one of the main threats for Brita. Both tap water and soft drinks are potential substitutes for the product that Brita offers.Supplier power: The suppliers do not play a major role for Brita growth. The product offered is relatively simple and its components are easy to procure. Buyer power: The consumers have a high decision power which can drastically affect the performances of Brita. Depending what type of drink they decide to consume (filtered water, tap water or soft drinks), the sales will increase or decrease. The Five Forces analysis tool highlights that Brita has to focus its attention on what consumers want in order to achieve success (appendix A ).The product is neither significantly unique nor essential to ensure success on its own and taken in the context of a large number of substitutes, consumers therefore hold significant purchasing power. Simultaneously, Brita has to take i n consideration the highly competitive nature of the market. If Brita does not update its product benefits, and then position themselves in such a way that they offers customers a unique benefit vis-a-vis competitors, it is likely further lose market share. Therefore, customers and matching their lifestyle choices should be the focal point of Brita strategy if double growth has to be gained.S. W. O. T Analysis STP Analysis Segmentation Using Behavioural Segmentation, i-Fusions have considered 6 predominant market segments. See Appendix B and C Tap Traditionalists: Slow to change, like the convenience and cheapness of tap water. Weary Tap Users: Low involvement in their water drinking decisions. Like tap water and unlikely to change. They are also the lowest consumers of total water per day. Principled Filter Fans: High involvement in their water consumption decisions and believe filtered water is more healthy.Affluent Fridge Fans: Highly involved in their water consumption decisions and associate water with health and weight control. Assertive Self Improvers: Highly involved in their water consumption decisions and drinks a lot of water for health. This group has the highest overall daily intake of water and drinks most of their water at home. Bottled Water Indulgers: Highly involved in their water consumption decisions and use bottled water as a reward for effort. They are highly attached to bottled water. Of the 6 categories of consumers, 3 have been pointed as the target market – PFF, ASI and AFF.Target Market Analysis In terms of water consumption patterns, tap water is still the most utilised (35. 4%) with filtered water also popular (33. 3%). Bottled water is increasingly popular and currently holds 21. 7% of the market. See Appendix D The main perceived issues customers have with Tap Water are Quality and Portability. Most consumers believe that using water filters improves the taste of the water  and using fridge filters makes it more convenie nt to consume filtered water. Out of a total of 59. 6% people owning the Pitcher Filter system, 50. % own the Brita product standing higher in comparison to the PuR Product. Brita faces some perception challenges as the Faucet Mount and Pitcher do not currently have any stand out features for customers and the Filtering Pitcher is seen as time-consuming and less simple when compared to Bottled water. In terms of good flavour of the water, 77% consumers support BW whereas only 32% support Pitchers. In terms of pureness, 63% consumers support BW and 44% consumers support Pitchers. Positioning Analysis Brita has strong brand recognition and is currently viewed in the key segments as a healthy water option.There is a loyal customer base dedicated to filtered water which represents a growth opportunity if Brita can meet the changing consumer needs. i-Fusions would therefore recommend that Brita builds on this brand strength with a marketing strategy that highlights health and wellness an d sustainability and believes that Brita has strong advantages over its competition to fulfil these targets. Possible Options Available Brita faces a difficult market and there are three broad business options they can consider. 1. Do nothing 2. Manage decline 3.Develop and implement a marketing strategy for growth Do nothing i-Fusions recognise that occasionally it may be acceptable for firms to take a â€Å"wait and see† approach† to their business but we do not recommend this as a course of action to Brita. The risk of inaction is too great in a market with such high competition and falling market share. Brita’s cautious approach to date is reflected in their current situation. Manage decline Brita could continue with their current emphasis on pitchers and faucets and manage decline – cutting costs aggressively as sales fall.It is the view of i-Fusions that, given the high number of competing brands, there is a risk that adopting any low cost/low price strategy would merely lead to a race to the bottom. In any case, Brita is unlikely to be able to undercut its smaller, more nimble rivals due to its size and structure. Additionally, this strategy does not fit with the stated requirement for double-digit growth. However, the current product mix and their current specification are in the mature stage of the product life-cycle so Brita needs to seek ways to add value to maintain current sales and to consider new products to drive growth.Our recommendations are therefore predicated on the value that the brand has in the eyes of its customers and to leverage the reputation for quality that the company has built up. Develop and implement a marketing strategy for growth The advice of i-Fusions is for Brita to follow a growth strategy, focused on meeting the needs of key identified market segments with clear product offers, consistent messaging, via the optimal distribution channels and at the appropriate price. Short term – Expand existing marketProduct: Existing users – Brita should aggressively target existing filtered water users (Principled Filter Fans and Assertive Self Improvers) with Pitchers and Faucets with improved ability to remove impurities and taste. Brita should therefore focus R&D effort on improving the purity capability of its filters, reinforcing the key brand messages of health and purity. Price: Maintain existing pricing strategy Place: Brita should continue with the mass distribution strategy as changes in the past have quickly translated in lost sales.Promotion: Find new uses – Brita can create new uses of existing products through promotion of additional activites such as using filtered water for cooking, an activity that is important to key segments Strong single brand messaging around Health/Purity/Sustainability using a mix of targeted TV and radio, social media, lifestyle magazines (home, food, well-being), demonstrations and tasting instore and at gyms/yoga-chains et c Brita is in a position to add complementary messaging around its green/sustainable credentials, which fits with target segment values and has the additional benefit of reaching other segments in the water consumption market. Long term – Increase Market Share Product: Change product mix in the longer term. Brita should look at expanding its product mix to better meet the behaviour patterns of its identified segments.For example, developing a filter for fridge water dispensers is highly advisable. Form alliances: i-Fusions strongly recommend that Brita forms strategic alliances with quality white goods manufacturers in order to jointly develop a product that meets the needs of the key market segments identified. It is recommended that quality brands are identified and targeted in order to maintain Brita’s brand image and support the growth strategy. Additional alliances with yoga-chains/gyms for joint marketing opportunities should also be explored. Finally, alliances with home-builders/plumbing providers was considered as an option but i-Fusions do not recommend this for Brita as it is effectively a new and very different market.Price: Reduce costs: Information on reducing overall capital costs is scarce but spend on R&D is likely to increase in the short/medium term. In terms of Fixed Costs, Brita should review its organisational structure, both to clarify reporting lines and reduce management overhead. Finally, it would make sense for Brita to have a single brand, with clear associated brand messages, managing their product lines within that brand. Promotion: New users – Brita should aggressively target consumers in the Affluent Fridge Followers category, given the high consumption of water at home and their fit with the key Brita health messages. Maintain green credentials with targeted messaging.Place: Brita should continue with the mass distribution strategy as changes in the past have quickly translated in lost sales. People: Brita should implement clearer communication channels with clearly identified lines of authority. Conclusion On analysing the information available i-Fusions believe that Brita needs to refocus its attention on the market, using short and long term strategies that target appropriate segments with specific products, messaging and distribution channels to best meet their requirements, aspirations and life-styles. We believe that the marketing strategy recommended will assist in driving double-digit top line growth.

Computer Thesis

BOUND MANUSCRIPT FORMAT Font: Bookman Old Style, Size 12 Margin: L – 1. 5†, R – 1†, T – 1†, B – 1† Spacing: Single Space (Title Page, Approval Sheet, Executive Summary, Abstract, Appendices) Double space (Body, Table of Contents, Acknowledgement) Page Number: Top-Right of the Page (No page number on the first page of each chapter and on appendices) Table Number and Name: Before the table (left alignment) Figure Number and Name: After the figure (center alignment) TITLE PAGE EXECUTIVE SUMMARY iii EXECUTIVE SUMMARY iii APPROVAL SHEET ii APPROVAL SHEET ii Title (Bold, ALL CAPS) A Project Study presented to the Faculty f the College of Computer Science In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Information Technology Proponents: First Name MI Last Name (arrange alphabetically – Last Name) October 2012 Title (Bold, ALL CAPS) A Project Study presented to the Faculty of the College of Computer S cience In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Information Technology Proponents: First Name MI Last Name (arrange alphabetically – Last Name) October 2012 LIST OF TABLES v LIST OF TABLES v TABLE OF CONTENTS iv TABLE OF CONTENTS iv 2 Introduction Objectives General SpecificScope and Delimitations Review of Related Literature (Implemented previous studies— international, national, local,) Technical Background Existing System Hardware Specifications| Software Specifications| | | Proposed System Recommended Hardware Specifications| Software Requirements| Description 2 Introduction Objectives General Specific Scope and Delimitations Review of Related Literature (Implemented previous studies— international, national, local,) Technical Background Existing System Hardware Specifications| Software Specifications| | | Proposed System Recommended Hardware Specifications| Software Requirements| DescriptionChapter I INTRODUCTION Proj ect Context Present scenario/settings/procedure with the existing system Problems encountered with the existing system Purpose and Description Features of the Proposed System that will solve the problems encountered Benefits that can be derived from the Proposed System Chapter I INTRODUCTION Project Context Present scenario/settings/procedure with the existing system Problems encountered with the existing system Purpose and Description Features of the Proposed System that will solve the problems encountered Benefits that can be derived from the Proposed System Chapter II METHODOLOGYWindows 7 Check Your Understandingcom/windows-7-check-your-understanding/embed/#?secret=Mu8qhiqAyO" data-secret="Mu8qhiqAyO" width="500" height="282" title="â€Å"Windows 7 Check Your Understanding† — Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no">A. Requirements Specification Operational Feasibility Fishbone Diagram (Add Description Below) Schedul e Feasibility Gantt Chart Cost-Benefit Analysis Data and Process Modeling (Diagrams for the Proposed System) * ERD * Context Diagram * DFD * System Flowchart B. Design * Screenshots (forms), Sample Reports Chapter II METHODOLOGY A. Requirements Specification Operational Feasibility Fishbone Diagram (Add Description Below) Schedule Feasibility Gantt Chart Cost-Benefit Analysis Data and Process Modeling (Diagrams for the Proposed System) * ERD * Context Diagram * DFD * System Flowchart B. Design Screenshots (forms), Sample Reports 8 Methodology C. Development Hardware Specifications Software Specifications Programming Environment * Front End * Back End D. Testing Plan (Testing plan during the development) E. Maintenance Plan * Gantt Chart (Description after the figure) 8 Methodology C. Development Hardware Specifications Software Specifications Programming Environment * Front End * Back End D. Testing Plan (Testing plan during the development) E. Maintenance Plan * Gantt Chart (Descri ption after the figure) BIBLIOGRAPHY Trajano, Emily, â€Å"Visual Basic: An Introduction to Object Oriented Programming†, 2008APPENDICES A. Source Code B. User’s Guide C. Grammarian Certification D. Other Relevant Documents CURRICULUM VITAE (Personal Information, Picture, Educational Background, Seminars/Trainings Attended) BIBLIOGRAPHY Trajano, Emily, â€Å"Visual Basic: An Introduction to Object Oriented Programming†, 2008 APPENDICES E. Source Code F. User’s Guide G. Grammarian Certification H. Other Relevant Documents CURRICULUM VITAE (Personal Information, Picture, Educational Background, Seminars/Trainings Attended) Chapter IV IMPLEMENTATION PLAN Description Implementation Contingency Schedule of Testing (Gantt Chart) testing plan during deployment) Project Implementation Checklist Activities| Finish| Not Finish| On-going| 1. Installed IS| v| | | Chapter IV IMPLEMENTATION PLAN Description Implementation Contingency Schedule of Testing (Gantt Chart) ( testing plan during deployment) Project Implementation Checklist Activities| Finish| Not Finish| On-going| 1. Installed IS| v| | | Chapter III RECOMMENDATIONS Chapter III RECOMMENDATIONS Samples†¦ Table 1. Distribution of Middle Level Managers in terms of Age, IFSU 2011 Age| Frequency (F)| Percentage (%)| MEAN| SD| 26 – 30| 1| 4. 5| 47. 55| 9. 16| 31 – 35| 0| 0| | | 36 – 40| 5| 22. | | | 41 – 45| 3| 13. 6| | | 46 – 50| 6| 27. 3| | | 51 – 55| 1| 4. 5| | | 56 – 60| 4| 18. 2| | | 61 – 65| 2| 9. 1| | | TOTAL| 22| 100. 0| | | Figure 4. Gantt Chart of Schedule of Activities Chapter 1 INTRODUCTION Project Context Every organization is concerned with the modernization of their firm to become competitive. Our environment and its usefulness, in business transactions operation, education and others, already know computerization. It supported the success of each individual to gain benefits as the time period, less energy to exert and less number of person involve in processing such job.For this reason many-concerned citizen continue to contrive and investigate various type of applications that they aim to gain advantage of the adoption of modern technology gives big improvement in a company. It will show in a certain firm that there is development. The researchers observed that their recording and other operation are slow when done manually. Purpose and Description The success of an organization depends on its ability to acquire accurate and timely data or information about its operations, manage data effectively and use it to analyze the organizations activities and operations. sample format of citations) According to Earls M. Awad, â€Å"System is an organized group of components or elements linked together according to a plan to achieve an objective†. Information is needed in virtually every field of human thought and action. It generally supports that computerization of information system is considere d a great advantage in an organization. The job performance of management graduates employee and non-management graduates as computerized and is a student profile system operator.Both of them are with computer operations background. She compared the ratings given by the administrators in the performance of the both. One of the clients’ findings of the study was that there is a significant difference between the job performance of the management graduates employee and non-government graduates as assessed by the administrators and the big difference is in favor of management graduates employee for the reason that records is more fast and easy. (http:www. Sourceface. commanagement_1 ote35. html) Computer Thesis BOUND MANUSCRIPT FORMAT Font: Bookman Old Style, Size 12 Margin: L – 1. 5†, R – 1†, T – 1†, B – 1† Spacing: Single Space (Title Page, Approval Sheet, Executive Summary, Abstract, Appendices) Double space (Body, Table of Contents, Acknowledgement) Page Number: Top-Right of the Page (No page number on the first page of each chapter and on appendices) Table Number and Name: Before the table (left alignment) Figure Number and Name: After the figure (center alignment) TITLE PAGE EXECUTIVE SUMMARY iii EXECUTIVE SUMMARY iii APPROVAL SHEET ii APPROVAL SHEET ii Title (Bold, ALL CAPS) A Project Study presented to the Faculty f the College of Computer Science In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Information Technology Proponents: First Name MI Last Name (arrange alphabetically – Last Name) October 2012 Title (Bold, ALL CAPS) A Project Study presented to the Faculty of the College of Computer S cience In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Information Technology Proponents: First Name MI Last Name (arrange alphabetically – Last Name) October 2012 LIST OF TABLES v LIST OF TABLES v TABLE OF CONTENTS iv TABLE OF CONTENTS iv 2 Introduction Objectives General SpecificScope and Delimitations Review of Related Literature (Implemented previous studies— international, national, local,) Technical Background Existing System Hardware Specifications| Software Specifications| | | Proposed System Recommended Hardware Specifications| Software Requirements| Description 2 Introduction Objectives General Specific Scope and Delimitations Review of Related Literature (Implemented previous studies— international, national, local,) Technical Background Existing System Hardware Specifications| Software Specifications| | | Proposed System Recommended Hardware Specifications| Software Requirements| DescriptionChapter I INTRODUCTION Proj ect Context Present scenario/settings/procedure with the existing system Problems encountered with the existing system Purpose and Description Features of the Proposed System that will solve the problems encountered Benefits that can be derived from the Proposed System Chapter I INTRODUCTION Project Context Present scenario/settings/procedure with the existing system Problems encountered with the existing system Purpose and Description Features of the Proposed System that will solve the problems encountered Benefits that can be derived from the Proposed System Chapter II METHODOLOGYWindows 7 Check Your Understandingcom/windows-7-check-your-understanding/embed/#?secret=Mu8qhiqAyO" data-secret="Mu8qhiqAyO" width="500" height="282" title="â€Å"Windows 7 Check Your Understanding† — Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no">A. Requirements Specification Operational Feasibility Fishbone Diagram (Add Description Below) Schedul e Feasibility Gantt Chart Cost-Benefit Analysis Data and Process Modeling (Diagrams for the Proposed System) * ERD * Context Diagram * DFD * System Flowchart B. Design * Screenshots (forms), Sample Reports Chapter II METHODOLOGY A. Requirements Specification Operational Feasibility Fishbone Diagram (Add Description Below) Schedule Feasibility Gantt Chart Cost-Benefit Analysis Data and Process Modeling (Diagrams for the Proposed System) * ERD * Context Diagram * DFD * System Flowchart B. Design Screenshots (forms), Sample Reports 8 Methodology C. Development Hardware Specifications Software Specifications Programming Environment * Front End * Back End D. Testing Plan (Testing plan during the development) E. Maintenance Plan * Gantt Chart (Description after the figure) 8 Methodology C. Development Hardware Specifications Software Specifications Programming Environment * Front End * Back End D. Testing Plan (Testing plan during the development) E. Maintenance Plan * Gantt Chart (Descri ption after the figure) BIBLIOGRAPHY Trajano, Emily, â€Å"Visual Basic: An Introduction to Object Oriented Programming†, 2008APPENDICES A. Source Code B. User’s Guide C. Grammarian Certification D. Other Relevant Documents CURRICULUM VITAE (Personal Information, Picture, Educational Background, Seminars/Trainings Attended) BIBLIOGRAPHY Trajano, Emily, â€Å"Visual Basic: An Introduction to Object Oriented Programming†, 2008 APPENDICES E. Source Code F. User’s Guide G. Grammarian Certification H. Other Relevant Documents CURRICULUM VITAE (Personal Information, Picture, Educational Background, Seminars/Trainings Attended) Chapter IV IMPLEMENTATION PLAN Description Implementation Contingency Schedule of Testing (Gantt Chart) testing plan during deployment) Project Implementation Checklist Activities| Finish| Not Finish| On-going| 1. Installed IS| v| | | Chapter IV IMPLEMENTATION PLAN Description Implementation Contingency Schedule of Testing (Gantt Chart) ( testing plan during deployment) Project Implementation Checklist Activities| Finish| Not Finish| On-going| 1. Installed IS| v| | | Chapter III RECOMMENDATIONS Chapter III RECOMMENDATIONS Samples†¦ Table 1. Distribution of Middle Level Managers in terms of Age, IFSU 2011 Age| Frequency (F)| Percentage (%)| MEAN| SD| 26 – 30| 1| 4. 5| 47. 55| 9. 16| 31 – 35| 0| 0| | | 36 – 40| 5| 22. | | | 41 – 45| 3| 13. 6| | | 46 – 50| 6| 27. 3| | | 51 – 55| 1| 4. 5| | | 56 – 60| 4| 18. 2| | | 61 – 65| 2| 9. 1| | | TOTAL| 22| 100. 0| | | Figure 4. Gantt Chart of Schedule of Activities Chapter 1 INTRODUCTION Project Context Every organization is concerned with the modernization of their firm to become competitive. Our environment and its usefulness, in business transactions operation, education and others, already know computerization. It supported the success of each individual to gain benefits as the time period, less energy to exert and less number of person involve in processing such job.For this reason many-concerned citizen continue to contrive and investigate various type of applications that they aim to gain advantage of the adoption of modern technology gives big improvement in a company. It will show in a certain firm that there is development. The researchers observed that their recording and other operation are slow when done manually. Purpose and Description The success of an organization depends on its ability to acquire accurate and timely data or information about its operations, manage data effectively and use it to analyze the organizations activities and operations. sample format of citations) According to Earls M. Awad, â€Å"System is an organized group of components or elements linked together according to a plan to achieve an objective†. Information is needed in virtually every field of human thought and action. It generally supports that computerization of information system is considere d a great advantage in an organization. The job performance of management graduates employee and non-management graduates as computerized and is a student profile system operator.Both of them are with computer operations background. She compared the ratings given by the administrators in the performance of the both. One of the clients’ findings of the study was that there is a significant difference between the job performance of the management graduates employee and non-government graduates as assessed by the administrators and the big difference is in favor of management graduates employee for the reason that records is more fast and easy. (http:www. Sourceface. commanagement_1 ote35. html)

New York Times Annotated Bibliography Essay

6 September, 2008. â€Å"U. S. Jobless Rate Rises Past 6%, Highest Since ‘03. † Uchitelle, Louis. New York Times. This article informs about the fact that the unemployment rate reached its highest level since 2003; causing workers to worry about the fact that many of them will be jobless and also centers on the high unemployment rate became one of the centers of the presidential debates. This article relates to our course since it suggests how unemployment can affect the economy as a whole and how inflation impacts the job status of a society. The article is also relevant to our course because it also gives the opinion of both McCain and Obama on the unemployment escalation and gives a glimpse of what both candidates would do about it. 9 September, 2008. â€Å"Who Else Can Pile on for a Federal Rescue? † Schwartz, Nelson D. New York Times. This article informs about the federal rescue of the companies Freddie Mac and Fannie Mae. The article also informs about the automakers worries and the bailout plans that Washington D. C. has proposed to help automakers out of the same financial crunch. It further opens a debate of whether or not we should allow companies to fail or if we should bail them out as has been proposed by some. This article relates to our course since it suggests that in our market economy we should be realistic enough to realize that at times companies do fail and that economic bail out plans are good as a quick fix but they fall short in the long term. Often we like to think that big business is above the common failings, but as we see from the recent events, big business is no longer an elite thing. It is just what it has always been, businesses that have been built over years with the hard work of the owners. Big business is no different then the small company and in this tough economic times this is spelled out clearly. 13 September, 2008. â€Å"Off the Charts: The Return of the Misery Index. † Norris, Floyd. New York Times. This article informs about the â€Å"misery index†. The misery index is the sum of the inflation rate and the unemployment rate over the preceding 12 months. The misery rate hasn’t been seen since the Carter administration, but yet in this year both rates have seen to be rising. The article also looks at how the misery index has risen in the past during the past presidencies. This article relates to our course since it suggests unless something is done, we are likely to not see an improvement in either the inflation rate or the unemployment rate. The article also is relevant to the course since it suggests by looking at this index we can have a very good gauge of how our economic atmosphere will fare in the coming months. 15 September, 2008. â€Å"A Video Contest To Illustrate Democracy. † Cohen, Noam. New York Times. This article informs about the International Democracy Day and the video contest that was created in conjunction with this day. The video contest offers students and people around the world the chance to say what democracy means to them. This article relates to our course since it talks about the importance of democracy on the global and business stage. Democracy is not just an American concept but one that transcends our country. The article also talks about the companies that are helping with this contest. The companies include NBC and YouTube. The partnership between these companies act as a hallmark for all of us because they are showing that everyone from all walks of life cars about democracy and through democracy we can work together. 18 September, 2008. â€Å"As Fears Grow, Wall St. Titans See Shares Fall. † White, Ben and Dash, Eric. Contributed reporting by Sorokin, Andrew R. New York Times. This article informs about the failing of Wall Street titans like Morgan Stanely and Goldman Sachs. The fear that other company could face the same fate as these giants has spread through Wall Street in the last few months. It is estimated that globally there are losses in the 100 billions as far as stocks are concerned. This article relates to our course since it suggests that the failure of investment firms such as Morgan Stanley affects not only the market here in the United States but also has an impact on the global market as well. We tend to forget when we think about our own economic bad times, that other countries the world over are also experiencing the same economic crunch. 23 September, 2008. â€Å"With Politics in the Air, a Freedom Free-for-All Comes to Town. † Cotter, Holland. New York Times. This article informs about an art exhibit that was going on at the Park Avenue Armory during the middle of September. This exhibit is a tongue-in-cheek look at the political system and demonstrates the true meaning of democracy: the right for people to express their views, no matter how differently they do it, and to show other people a different side to every subject. The art exhibit used speeches, music and silly hats to give people another side to the political elections. This article relates to our course since it suggests that elections and democracy can be talked about in a completely non-partisan, non-electoral but still intensely political way. People who went to the exhibit also got a first hand look at how the freedoms of our country allow for people to express themselves in the ways that they want to, which is what democracy is all about. 25 September, 2008. â€Å"Criticizing Capitalism From the Pulpit. † Pfanner, Eric. New York Times. This article informs about how even religious leaders have joined the crusade in criticizing America’s rogue style of capitalism. World religious leaders have taken the fall of Wall Street icons and used that as a means for criticizing the cowboy style of economics that America has been globally portrayed to utilize. This article relates to our course since it suggests that even a pulpit is a place where economics and business standards can be discussed from. Religion is as far from economics as one can get yet this article clearly shows that the global economics pictures is something that is on everyone’s mind, no matter where they live or what they do. We tend to forget that all things are connected and this article clearly shows us that everything in life is connected and has a more far reaching affect then we first may think. 1 October, 2008. â€Å"Brother, Can You Spare a Loan? † Tarquino, J. Alex. New York Times. This article informs about the credit crisis that the small business and individuals have faced in the last few months. The article also talks about the speculation of many in the business world that the escalation towards the credit crisis will only get worse and will eventually be the death of the small businessman. The article ends by saying that the saddest day for America will be the day that small business does die in this country. This article relates to our course since it suggests that in these frightening economic times we could see the end of the small business. American was founded on the ideals that anyone could make their dreams come true and if the credit crisis totally obliterates the small business it will be a sad day indeed for America. 3 October, 2008. â€Å"As Economy Weakens, Federal Reserve Officials Consider Lowering Rates. † Andrews, Edmund L. New York Times. This article informs about the Federal Reserve’s feelings on the Bush administrations economic bailout plan. According to the Fed, even if the bail out is approved it is too little to late and will do hardly nothing to stop the economic slow down from happening. The reason, in the Fed’s eyes, is that financial institutions are fearful of lending out cash and making bad investments. This article relates to our course since it suggests that the economic slow down affects everyone in our economic atmosphere. It also allows people to see how the Federal Reserve is interpreting what is happening so that the average citizen can gauge what they should do in this economic turmoil. 4 October, 2008. â€Å"End of an Era on Wall Street: Goodbye to All That. † Arango, Tim and Creswell, Julie. New York Times. This article informs about theft of a bronze bust of a saloon owner on Hanover Street. The saloon was a frequent favorite of Wall Street execs and the theft happened just as Wall Street was swept up in the financial whirlwind of economic troubles. This article isn’t about a theft of a statue, but more indicative of the times that we are living in when someone would take a well loved art piece, bound with tradition, to perhaps make a quick buck. This article relates to our course since it suggests that the traditions and ideals of Wall Street are slowly falling by the wayside as the economic crunch gets tighter. Wall Street has always been steeped in economic traction, but the theft of this well loved art piece shows that even tradition can be trampled in the hopes of making some money to pay your bills. 12 October, 2008. â€Å"Finance Students Keep Their Job Hopes Alive. † Leland, John. Contributed Reporting by Fairbanks, Amanda M. ; Koppel, Niko; and Zezima, Katie. New York Times. This article informs about the current job outlook for those who are thinking of making finance a possible career. The article talks about how for many business majors law school seems a viable option now more then ever. Others look at the current economic situation as just something they shouldn’t worry about since they have already figured that they will change jobs five or six times in their careers. This article relates to our course since as people who have made business our major (or for those who this is a first class and they haven’t made up their minds on this as a major) it is important to take a look at the job outlook that we will have to look forward to in the coming years. 14 October, 2008. â€Å"Commodity Prices Tumble. † Krauss, Clifford. New York Times. This article informs about how the global financial panic and economic slowdown has lead an end to the commodity bull market that we have seen in the last seven years. This ending of the commodity market has sent prices on the raw ingredients (such as oil) of the world economy tumbling to an all time low. This article relates to our course since it suggests that we don’t just have economic worries here in the United States, but that other countries are also worried about the current state of the economic situation. The United States is part of a broader wide sweeping world economy and the economic slowdown is not just affecting things here at home but also globally. This article clearly gives the reader a better idea of how the United States fits into the broader global economy. In our own economic hard times we tend forget that we are not alone, but are facing the same issues that other countries are. 19 October, 2008. â€Å"The Guys From ‘Government Sachs’. † Creswell, Julie and White, Ben. New York Times. This article informs about how Treasury secretary Paulson used his former firm of Goldman Sachs as a means to investigate what was happening on Wall Street prior to the financial difficulties. It also raises eyebrows and speculates about the amount of participation Goldman Sachs is being perceived to have in the Treasury Department. This article relates to our course since it speculates on corporate interference in a governmental department. In the world economics, such speculation is something that we have to watch carefully so that the economic system is not stained in anyway. When companies interfere with the running of government departments, it makes all actions that have sprung out of that suspect. By bringing Goldman Sachs into the Treasury, Paulson has created a suspicious circumstance that we all should learn from. That above all else is what should be learned from this article. 22 October, 2008. â€Å"China, an Engine of Growth, Faces a Global Slump. † Yardley, Jim and Bradsher, Keith. New York Times. This article informs about the slump in economic level of China. Always seen as the world’s workshop, the threat of global recession has many wondering if the prevailing Communist Party has the wherewithal to stop the further economic decline of China. The article makes a nice point in saying that China is the world economy gauge for how the economic slowdown will eventually affect everyone. This article relates to our course since it informs on how one country is dealing with the long reaching effects of the global financial slowdown. It is interesting to see how one country is going to deal with this global issue because then other countries have a blueprint by which to also take action. 28 October, 2008. â€Å"Denmark Is Rethinking It’s Spurning of the Euro. † Dougherty, Carter. New York Times. This article informs about looking closely at one country and the effect that the global financial situation has on it. Denmark, a country formerly against the euro, now is rethinking things because of the ice cold credit situations of the banks of Denmark. As it stands now a bare majority of Danes do back the adoption of the Euro. This article relates to our course since it suggests that countries that were previously opposed to a financial idea may now have to rethink their opposition as the global economy faces this slowdown. Every country has to figure out ways in which they are going to deal with the global financial crunch. It also relates to this class because it shows us how as a global economy we are all in the same boat. 29 October, 2008. â€Å"Paterson Sees a Budget Gap $47 Billion. † Hakim, Danny and Peters, Jeremy W. New York Times. This article informs about the deficit that the state of New York is facing and the loss of job in the 100,000 in the private sector. The article also suggests the ways in which the state plans on fixing the deficit. Deficits are something that we as a society have to watch carefully especially in these economically unstable times. This article relates to our course since it suggests that everyone, from the state level to the private sector, is affected by the financial crunch that is being seen globally as well as here at home. We tend to forget when we look at big businesses that the private sector is just as affected and this article gives us a glimpse into this fact. We all tend to forget that big business is run by people and people do make mistakes. 31 October, 2008. â€Å"Economy Shrinks With Consumers Leading the Way. † Goodman, Peter S. ; contributing reporting by Norris, Floyd and Zeleny, Jeff. New York Times. This article informs about how the drop in the economy is a bad precursor to the coming holiday seasons. Consumers who are being laid off and having their hours cut have less to spend this holiday season and this is being reflected in the economy more then ever. This especially hits home as we think about the upcoming holiday season, a time when consumer spending is at a high point. This article relates to our course since it shows how the economy is really a circular relationship. The consumer has to work to make money, but no job or less working hours leads to zero money to be spent. This article is important because everything in the world of business and life are interconnected and this article is a very good example of that idea. 4 November, 2008. â€Å"Wall Street’s Extreme Sport: In Modeling Risk, the Human Factor Was Left Out. † Lohr, Steve. New York Times. This article informs about how the risk models that have been used on Wall Street for years have failed due to not being applied, managed, or even understood. Technology that has been made use of on Wall Street has gotten ahead of our ability to act responsible. Often, we forget that technology is only as good as the people that run it, and as such has the capacity for many risks. This article relates to our course since it suggests that risk factors that are associated with the economic downturn come from every sector and that they have a more far reaching concern then we first thought. Risk factors are important to look at since by seeing where the risks have been in a situation, we can hopefully in the future prevent the same economic situation from happening again. 8 November, 2008. â€Å"Colleges Rich and Poor Strain to Respond in Tough Times. † Lewin, Tamar. New York Times. This article informs about how colleges are more then ever struggling to meet the financial needs of students. In the past, the majority of college students were able to fund their education through scholarships that the colleges and universities offered. In this tough economic time, that no longer looks like it will be an option. Students will have to rely more on grants (which may be just as limited), loans and paying out of pocket. This article relates to our course since it hits close to home about how the financial crisis that we are seeing everywhere even affects those of us in college. Previously, being in college meant all you had to do was study hard for finals. Now, though, even college students are feeling the economic burden. 9 November, 2008. â€Å"Remember That Capitalism is More Then a Spectator Sport. † Blinder, Alan S. New York Times. This article informs about the daunting tasks that are ahead for president elect Obama. Among these tasks are to restore a sense of fairness in and faith to our economic system. This article relates to our course since it gives a nice overview of how President-elect Obama needs to go about restoring the faith of he American people in the tattered economic system that has failed us time and again. In watching the elections, President-elect Obama made a lot of nice speeches about what he plans to do, and this article gives us a first glimpse of rather he will be successful or not. I think it is also a nice all inclusive article that sums up the ideals that we have been studying in this course.

Breast cancer- human diease- epidemiology Dissertation

Breast cancer- human diease- epidemiology - Dissertation Example The term ‘cancer’ refers to an uncontrolled growth of abnormal cells, which are known as malignant cells that proliferate until they form a tumour, which is an abnormal mass of tissue or can be described as a swelling. This causes the malignant cells to break away from the tumour and travel through blood or the lymphatic system to other organs such as the lungs, where the uncontrolled growth cycle repeats itself. The report of a working group to the Department of Health defines breast cancer as a â€Å"primary malignant neoplasm of the breast excluding those arising from connective tissue† (Breast Cancer: Report of a Working Group to the Department of Health, 2000). This being a major problem that affects a considerable percentage of the population, it gains significance as a public health issue and needs to be addressed from that perspective. In this context, the following data published by the NHS, National Institute for Clinical Excellence, appended below in ta bulated form, is relevant: Country No of Registrations (1998) Incidence: Crude Rate Per 100,000 (1998) No of Deaths (2000) Mortality: Crude Rate Per 100,000 (2000) England 32,908 131.0 10,609 41.9 Wales 1,914 128.05 731 48.7 (Guidance on Cancer Care Services: Improving Outcomes in Breast Cancer, 2002). ... Thus, the data reveals that the problem of breast cancer, though it affects female population largely, has to be recognized as a serious public health problem. Detailed region-wise graphical data has been appended as Annexure-I to VI to this paper. The Information Centre for Health and Social Care of the NHS has published data relating to current status of breast screening programmes in heir publication titled, Breast Screening Programme, England 2009-10 as under: (Breast Screening Programme, England 2009-10, 2011) From the above it transpires that 76.9 women in England, who fall within the age group of 53-70, have undergone the screening process for checking breast cancer. On the other hand, the percentage in London shows a downward trend at 67%. Remaining regions also show the rates around 80. While this is a good percentage, considering the issue’s relevance as a major social problem, efforts need to be made to provide coverage to more women through such programmes. The rep ort further projects data for 2002-2010, with the breakup of women into three categories based on age, as under: (Breast Screening Programme, England 2009-10, 2011) From this data, it emerges that the coverage for women in the age group of 53-64 has varied by a mere 1.1% from 76.1 in 2002 to 77.2 in 2010, while that of women 65-70 has increased considerably by 44.5% from 31.7 in 2002 to 76.2 in 2010. The average coverage of both groups put together registers an increase of 16.4% from 63.5 in 2002 to 76.9 in 2010. Thus, the overall trend is encouraging while there is still scope for including more women in the purview of breast screening programmes. This growth of cancer is classified as metastatic spread as the cancer cells leave an area and form a tumour in another body

Marketing Mangement - T.J Maxx's money saving aspect Case Study

Marketing Mangement - T.J Maxx's money saving aspect - Case Study Example The other main thing that T.J Maxx is highlighting in its advertisement to affect consumer perceptions is the claim that these products are branded and hence they are no quality issues with these products as they are endorsed by famous brands. This will make many consumers think that since these products are being supplied to T.J Maxx by some well-known brands, they can trust these products without fearing that they are of inferior quality. They will also think that maybe T.J Maxx is buying in large quantities from these brands and hence it is able to supply these products at a cheaper price than T.J Maxx's competitors. Hence, T.J Maxx's advertisements are hitting the two aspects of consumer's perceptions that product may be offered at lower prices but all the same that it is being endorsed by brands, so consumer can expect no quality issues with the products. Price: The price charged is lower than other competitive firm's and hence it may lead to negative perceptions.